Prof. Dr. Jessica Müller Pérez, Universidad Popular Autónoma del Estado de Puebla, Mexico
Prof. Dr. Jessica Müller Pérez is a distinguished academic and researcher specializing in Marketing, Consumer Behavior, and Digital Marketing. She is currently a research professor at the Universidad Popular Autónoma del Estado de Puebla and a postgraduate professor at the Metropolitan University of Honduras. With over two decades of experience in academia and industry, she has significantly contributed to marketing education, research, and strategic business development. Her expertise spans international marketing, market research, e-commerce, and sustainability. Dr. Müller Pérez has been recognized with prestigious awards, including the Lic. Natividad Garza Leal award and the Best Paper Award at ALBUS International Conference. As a National System of Researchers (SNI) Level I appointee, her research focuses on green marketing, purchase intention, and predictive behavior models. She continues to shape marketing innovation through academic leadership and groundbreaking research. 🎓📊
🌏 Professional Profile
🏆 Suitability for Women Researcher Award
Prof. Dr. Jessica Müller Pérez is highly deserving of the Women Researcher Award due to her exceptional contributions to marketing research and academia. With a strong background in green marketing, consumer behavior, and digital marketing, her research provides actionable insights into sustainable purchasing behaviors. She has been honored with multiple awards for her doctoral and master’s theses, emphasizing her ability to produce high-impact research. Additionally, as a female academic leader, she has directed university programs, mentored students, and contributed to international research collaborations. Her appointment to Mexico’s National System of Researchers (SNI) Level I further validates her influence in the field. Her work on predictive behavior models and sustainability aligns with global research priorities, making her an outstanding candidate for this prestigious award. 🌟📚💡
🎓 Education
- 🎓 Ph.D. in Administrative Science (2018-2021) – Universidad Autónoma de Tamaulipas, Mexico.
Thesis: “Purchase intention of green products in Northeast Mexico. Sustainable predictive model.”
- 📖 Master’s in Business Administration (2001-2003) – Universidad Autónoma de Nuevo León, Mexico.
Specialization in marketing strategies and business development.
- 🎓 Bachelor’s Degree in Marketing (1997-1999) – Universidad Regiomontana, Mexico.
Focus on market research, digital advertising, and consumer insights.
Her academic journey reflects her dedication to sustainable marketing and consumer behavior research, shaping her impactful contributions to academia. 🎓📊
💼 Experience
- 📚 Research Professor (2022-Present) – Universidad Popular Autónoma del Estado de Puebla.
Teaching and mentoring in international marketing, consumer behavior, and research methodologies.
- 🎓 Director of Marketing Faculty (2023-2024) – Universidad Popular Autónoma del Estado de Puebla.
Led academic strategies and research initiatives.
- 🖥️ Postgraduate Professor (2024-Present) – Metropolitan University of Honduras.
Teaching e-commerce and market research in an online setting.
- 👩🏫 Professor (2005-2022) – Universidad Autónoma de Tamaulipas.
Taught marketing, international business, and research methods at bachelor’s and master’s levels.
- 📢 Marketing Manager (2000-2002) – ASAP Technology.
Developed corporate marketing strategies and managed digital campaigns.
Her blend of academic and industry experience enriches her research and teaching methodologies. 💼🎯
🏅 Awards & Honors
- 🏆 Best Paper Award – ALBUS International Conference (2024).
- 🎖️ SNI Level I Appointment – Mexico’s National System of Researchers (2022).
- 🏆 Doctoral Thesis Award – Lic. Natividad Garza Leal (2022).
- 🎖️ Master’s Thesis Award – Lic. Natividad Garza Leal (2021).
- 🏆 Second Best Presentation Award – Academy of Latin American Business and Sustainability Studies (2024).
These accolades highlight her contributions to sustainable marketing, consumer behavior, and digital commerce research. 🏅📚
🔬 Research Focus
Dr. Müller Pérez’s research explores:
- 🌱 Green Marketing – Investigating consumer motivations and sustainability trends.
- 🛒 Purchase Intention – Analyzing behavioral models to predict purchasing decisions.
- 🌐 Digital Marketing – Examining e-commerce strategies and online consumer engagement.
- 📢 Predictive Consumer Behavior – Utilizing AI and analytics for forecasting trends.
- 📊 Market Research & Social Marketing – Understanding societal impacts on purchasing behaviors.
Her interdisciplinary research contributes to sustainability, marketing innovation, and consumer psychology. 🔍📊
📚 Publication Top Notes:
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Title: Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation
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Title: Intention to Purchase Green Products According to the Theory of Planned Behavior: Incorporation of Moral Obligation into the Model
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Title: Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer
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Title: Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
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Title: Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior