Murat Kozhanov | Digital Transformation | Industry Impact Award

Mr. Murat Kozhanov | Digital Transformation | Industry Impact Award

Head of IT Department | Abylkas Saginov Karaganda Technical University | Kazakhstan

Mr. Murat Kozhanov is a multidisciplinary researcher whose work demonstrates a strong alignment with real-world industrial and socio-economic priorities, particularly in the fields of environmental sustainability, financial security, artificial intelligence, and digital systems. His contributions include research on improving the implementation and effectiveness of international agreements in waste management, focusing on Kazakhstan’s national context while offering globally relevant policy insights that support industrial compliance and environmental governance. His collaborative studies on financial investigations provide a deeper understanding of mechanisms to combat money laundering, enhancing the robustness of digital forensics and contributing to safer and more transparent financial ecosystems. In the domain of emerging technologies, he has co-authored significant research on applied machine learning in geophysics, bibliometric analyses, and trends in generative AI, enabling advancements in resource exploration, automation, and data-driven industrial optimization. Additionally, his work on AI-powered syllabus design and planning reveals his engagement in reshaping institutional digital transformation and strengthening competencies for technology-driven industries. Mr. Kozhanov’s research outputs, published through reputable journals and international IEEE conferences, underline his commitment to bridging academic innovation with industrial application. His interdisciplinary approach encourages improved decision-making processes, increased operational efficiencies, and long-term sustainability across environmental, cybersecurity, financial, and educational systems. Through his continued exploration of digital solutions and regulatory effectiveness, he contributes directly to industry advancement and the broader adoption of intelligent technologies, making his research impactful and relevant for various sectors undergoing rapid modernization and transformation.

Profile: Scopus | ORCID | Google Scholar

Featured Publications

Zhamiyeva, R., Sultanbekova, G., Balgimbekova, G., Mussin, K., & Kozhanov, M. (2022). Problems of the effectiveness of the implementation of international agreements in the field of waste management: The study of the experience of Kazakhstan in the context of international cooperation. International Environmental Agreements: Politics, Law and Economics, 22(1), 1–18.

Zhamiyeva, R. M., Sultanbekova, G. B., Abzalbekova, M. T., Zhakupov, B. A., & Kozhanov, M. (2022). The role of financial investigations in combating money laundering. International Journal of Electronic Security and Digital Forensics, 14(2), 1–8.

Shakhatova, A., Tolkyn, M., Gulnara, Z., Ozhigin, S., Amir, M., & Kozhanov, M. (2024). Applied machine learning in geophysics taxonomy review: Bibliometrics and trends in generative AI. In Proceedings of the 2024 IEEE 22nd Jubilee International Symposium on Intelligent Systems and Manufacturing (pp. 1–7).

Sagatbekova, D. E., Amirov, A. Zh., Seksенbaev, K., & Kozhanov, M. G. (2015). Methods and models for assessing the infrastructure of information protection systems in corporate networks of universities in Kazakhstan. Nauchnyi Almanakh, 221–224.

Kozhanov, M., Mosavi, A., Amirov, A., Kaibassova, D., Poser, V., & Shakhatova, A. (2024). Syllabus design and planning with artificial intelligence and the potential of generative AI. In Proceedings of the 2024 IEEE 24th International Symposium on Computational Intelligence and Applications (pp. 1–6).

 

Supattana Sukrat | Digital Transformation | Best Researcher Award

Assist. Prof. Dr. Supattana Sukrat | Digital Transformation | Best Researcher Award

Assist. Prof. Dr. Supattana Sukrat | Prince of Songkla University | Thailand 

Assist. Prof. Dr. Supattana Sukratis a distinguished academic at the Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. With a Ph.D. in Information Technology from King Mongkut’s University of Technology Thonburi, her expertise spans Digital Business, Digital Transformation, Social Commerce, and Management Information Technology. She has actively contributed to various research projects, including studies on digital transformation maturity models, sustainability performance, and agri-digital innovation in Thailand and Southeast Asia. Assist. Prof. Dr. Supattana Sukrat has authored influential works such as A Digital Business Transformation Maturity Model for Micro Enterprises in Developing Countries and numerous papers in the Journal of Education and Innovative Learning. Her earlier research includes frameworks for recommendation systems in social commerce and analyses of e-commerce strategies for local enterprises. With 89 citations by 87 documents, 6 publications, and an h-index of 5, she has demonstrated consistent research impact in the field of information systems and digital innovation.Assist. Prof. Dr. Supattana Sukrat dedication to integrating digital transformation into education and business development continues to shape sustainable growth and technology adoption in emerging markets.

Profiles : Scopus | Google Scholar

Sukrat, S., and Leeraphong, A. (2023). A digital business transformation maturity model for micro enterprises in developing countries. Global Business and Organizational Excellence, 00, 1–28.

Sukrat, S., and Leerapong, A. (2022). An effect of teaching and learning based on work-integrated learning and multidisciplinary instruction in digital marketing and emerging technologies subject. Journal of Education and Innovative Learning, 2(3), 205–222.

Leerapong, A., and Sukrat, S. (2022). Developing learners’ competency through project-based learning: Case study of digital marketing and management course, Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. Journal of Education and Innovative Learning, 2(1), 35–49.

Sukrat, S., and Papasratorn, B. (2018). An architectural framework for developing a recommendation system to enhance vendors’ capability in C2C social commerce. Social Network Analysis and Mining, 8(1), 1–13.

Sukrat, S. (2015). Guidelines for business directions of e-commerce for OTOP. University of the Thai Chamber of Commerce Journal (Humanities and Social Sciences), 35(1), 50–64.

Prof. Dr. Jessica Müller Pérez | Digital Marketing | Women Researcher Award

Prof. Dr. Jessica Müller Pérez | Digital Marketing | Women Researcher Award

Prof. Dr. Jessica Müller Pérez, Universidad Popular Autónoma del Estado de Puebla, Mexico

Prof. Dr. Jessica Müller Pérez is a distinguished academic and researcher specializing in Marketing, Consumer Behavior, and Digital Marketing. She is currently a research professor at the Universidad Popular Autónoma del Estado de Puebla and a postgraduate professor at the Metropolitan University of Honduras. With over two decades of experience in academia and industry, she has significantly contributed to marketing education, research, and strategic business development. Her expertise spans international marketing, market research, e-commerce, and sustainability. Dr. Müller Pérez has been recognized with prestigious awards, including the Lic. Natividad Garza Leal award and the Best Paper Award at ALBUS International Conference. As a National System of Researchers (SNI) Level I appointee, her research focuses on green marketing, purchase intention, and predictive behavior models. She continues to shape marketing innovation through academic leadership and groundbreaking research. 🎓📊

🌏 Professional Profile

Orcid
Google Scholar

🏆 Suitability for Women Researcher Award

Prof. Dr. Jessica Müller Pérez is highly deserving of the Women Researcher Award due to her exceptional contributions to marketing research and academia. With a strong background in green marketing, consumer behavior, and digital marketing, her research provides actionable insights into sustainable purchasing behaviors. She has been honored with multiple awards for her doctoral and master’s theses, emphasizing her ability to produce high-impact research. Additionally, as a female academic leader, she has directed university programs, mentored students, and contributed to international research collaborations. Her appointment to Mexico’s National System of Researchers (SNI) Level I further validates her influence in the field. Her work on predictive behavior models and sustainability aligns with global research priorities, making her an outstanding candidate for this prestigious award. 🌟📚💡

🎓 Education

  • 🎓 Ph.D. in Administrative Science (2018-2021) – Universidad Autónoma de Tamaulipas, Mexico.
    Thesis: “Purchase intention of green products in Northeast Mexico. Sustainable predictive model.”
  • 📖 Master’s in Business Administration (2001-2003) – Universidad Autónoma de Nuevo León, Mexico.
    Specialization in marketing strategies and business development.
  • 🎓 Bachelor’s Degree in Marketing (1997-1999) – Universidad Regiomontana, Mexico.
    Focus on market research, digital advertising, and consumer insights.

Her academic journey reflects her dedication to sustainable marketing and consumer behavior research, shaping her impactful contributions to academia. 🎓📊

💼 Experience

  • 📚 Research Professor (2022-Present) – Universidad Popular Autónoma del Estado de Puebla.
    Teaching and mentoring in international marketing, consumer behavior, and research methodologies.
  • 🎓 Director of Marketing Faculty (2023-2024) – Universidad Popular Autónoma del Estado de Puebla.
    Led academic strategies and research initiatives.
  • 🖥️ Postgraduate Professor (2024-Present) – Metropolitan University of Honduras.
    Teaching e-commerce and market research in an online setting.
  • 👩‍🏫 Professor (2005-2022) – Universidad Autónoma de Tamaulipas.
    Taught marketing, international business, and research methods at bachelor’s and master’s levels.
  • 📢 Marketing Manager (2000-2002) – ASAP Technology.
    Developed corporate marketing strategies and managed digital campaigns.

Her blend of academic and industry experience enriches her research and teaching methodologies. 💼🎯

🏅 Awards & Honors

  • 🏆 Best Paper AwardALBUS International Conference (2024).
  • 🎖️ SNI Level I AppointmentMexico’s National System of Researchers (2022).
  • 🏆 Doctoral Thesis Award – Lic. Natividad Garza Leal (2022).
  • 🎖️ Master’s Thesis Award – Lic. Natividad Garza Leal (2021).
  • 🏆 Second Best Presentation AwardAcademy of Latin American Business and Sustainability Studies (2024).

These accolades highlight her contributions to sustainable marketing, consumer behavior, and digital commerce research. 🏅📚

🔬 Research Focus

Dr. Müller Pérez’s research explores:

  • 🌱 Green Marketing – Investigating consumer motivations and sustainability trends.
  • 🛒 Purchase Intention – Analyzing behavioral models to predict purchasing decisions.
  • 🌐 Digital Marketing – Examining e-commerce strategies and online consumer engagement.
  • 📢 Predictive Consumer Behavior – Utilizing AI and analytics for forecasting trends.
  • 📊 Market Research & Social Marketing – Understanding societal impacts on purchasing behaviors.

Her interdisciplinary research contributes to sustainability, marketing innovation, and consumer psychology. 🔍📊

📚 Publication Top Notes:

  • Title: Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation
    • Cited by: 56
    • Year: 2021
  • Title: Intention to Purchase Green Products According to the Theory of Planned Behavior: Incorporation of Moral Obligation into the Model
    • Cited by: 38
    • Year: 2021
  • Title: Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer
    • Cited by: 31
    • Year: 2022
  • Title: Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
    • Cited by: 26
    • Year: 2023
  • Title: Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior
    • Cited by: 25
    • Year: 2021