Prof. Dr. Abu Bakar Sade, Putra Business School , Malaysia.
Publication Profiles
Education and Experience
- Ph.D. in Marketing – University of Strathclyde, UK
- MBA in International Business – University of Strathclyde, UK
- BBA (Double Major: Business Administration & Computer Science) – Oklahoma Central University, USA
- Diploma in Medical Laboratory Technology – Institute for Medical Research, Kuala Lumpur
- Chief Executive, DRB-HICOM University (2011-2012)
- Head, Research & Postgraduate Studies, UCSI University (2015-2019)
- Director, Graduate Institute of Management, Multimedia University (2010-2011)
- Associate Professor, Universiti Tenaga Nasional (1998-2008)
Suitability For The Award
Prof. Dr. Abu Bakar Sade’s distinguished career in academia and industry reflects his significant contributions to research, particularly in technology marketing, international marketing, and services marketing. He has successfully led funded research projects and published extensively in indexed journals. His leadership in developing research programs and fostering innovation positions him as a strong candidate for the Excellence in Research award.
Professional Development
Prof. Dr. Abu Bakar Sade is deeply committed to continuous professional growth. His notable accomplishments include being selected for the Harvard Advanced Senior Management Program, sponsored by the Ministry of Education, Malaysia . He is an active member of the Chartered Institute of Marketing (CIM, UK) 
and holds an adjunct senior research fellow position at the University of South Australia 
. Prof. Sade has led multiple research projects funded by Malaysian government agencies, including the Ministry of Science, Technology & Innovation 
. His focus on R&D commercialization and higher education transformation has made him a leader in academic innovation and entrepreneurship 
.
Research Focus
Awards and Honors
- Chartered Member, Chartered Institute of Marketing (CIM, UK)
- Adjunct Senior Research Fellow, International Graduate School of Business, University of South Australia
- Appointed to the Education Lab, PEMANDU (Performance & Delivery Unit, Prime Minister’s Department)
- University Senate Member (Various Institutions)
- External Examiner for Doctoral Theses (USM, UTM, UUM, USIM, UNIKL, UNISEL)
- Published in Indexed Journals and Conferences in Technology Marketing and Management
- Secured RM1.0 Million Grant for R&D Commercialization with MTDC
Publication Top Notes
-
Malaysian hypermarket retailing development and expansion
Cited by 79 (2013) 
-
Shaping entrepreneurial intention among youngsters in Malaysia
Cited by 63 (2020)
-
Preservation of Malaysian handicraft to support tourism development
Cited by 41 (2017) 
-
Electronic banking fraud: The need to enhance security and customer trust in online banking
Cited by 37 (2011) 
-
Key success factors and challenges in harnessing the power of women entrepreneurs
Cited by 19 (2017) 
-
Self-service technology for hypermarket checkout stations
Cited by 19 (2014) 
-
Purchasing functional foods to stay fit
Cited by 18 (2020) 